- The campaign received a shopping 5.9 million YouTube views in the first day. That’s more views that Obama’s victory speech received after the first twenty-four hours!
- On the second day of the campaign, Old Spice accounted for 8 videos out of the 11 most popular videos on the Web.
- By the third day, the Old Spice response campaign had more than 20 million views.
- A week after the campaign launched it boasted over 40 million views.
- As a result of the campaign, Old Spice’s Twitter following increased 2700%, their Facebook fan interaction went up 800%, and the traffic to OldSpice.com went up 300%.
- The campaign catapulted Old Spice into the #1 most viewed branded YouTube channel of all time.
- Since ‘The Man Your Man Could Smell Like’ campaign first went live, it has generated over 1.4 billion impressions for the Old Spice brand. And it’s not just about impressions—the brand’s sales are also up 107%, making Old Spice the number one brand for men’s body wash.
Reference:
http://www.socialtimes.com/2010/08/old-spice-response-campaign/
