Visual merchandising is displaying the product/s in the most attractive way possible while maintaining accessibility for the customer. The objective of this is for the customer to pick up items to try on/purchase. The items are being sold without the aid of verbal assistance. The purpose of visual merchandising is to make stock more appealing to customers – therefore INCREASING SALES. (Kerry Meakin)
Visual Merchandising is everything you experience in a retail environment. From outside the store; when you walk up to it; touch, as you walk into it, and everywhere throughout the space. It is a term used to describe everything you see, hear, and touch through the store to enhance the merchandise and show the customer how to feel they would like to have it. (Michelle Rimler)
Showing posts with label Retail Design. Show all posts
Showing posts with label Retail Design. Show all posts
Sunday, 20 March 2011
Monday, 8 November 2010
Floor Planner
http://www.floorplanner.com/projects/new
It is a very simple and useful tool for floor planning. Also it’s a very good example of ‘pallet – canvas’ RIA screen layout.
It is a very simple and useful tool for floor planning. Also it’s a very good example of ‘pallet – canvas’ RIA screen layout.
Tuesday, 14 September 2010
Monday, 13 September 2010
No Food Bills
With above promotion The Little Bay restaurant (www.littlebay.co.uk) successfully tabled over 10,000 dinners and made 30 TV and Radio appearances, really a creative idea.
Reference:
Tuesday, 31 August 2010
A.R.E.
A.R.E. (Association for Retail Environment)
www.retailenvironments.org
A.R.E. site has some very beautiful design examples under award link 'http://www.retailfix.com/awards_overview10.cfm'. Following is my favorite one, it reminds me of Van Gogh's sunflower.
www.retailenvironments.org
A.R.E. site has some very beautiful design examples under award link 'http://www.retailfix.com/awards_overview10.cfm'. Following is my favorite one, it reminds me of Van Gogh's sunflower.
Monday, 30 August 2010
Microsoft Store
- Microsoft don’t put any branding (windows logo and Intel Logo) on the computers and laptops that it sells at ‘Microsoft Store’.
- Customers cans select software products using windows surface; store burns the selected software on CDs/DVDs, packs it and gives the pack to the customer in 10 minutes.
- One can have their Xbox/laptop skinned with selected image
- Employees dress in Microsoft logo colors ‘red, green, yellow and blue’.
- Every time when any customer busies anything and walks out of the store all employees clap, it is weird.
- Based on customer profile and current purchase, receipt makes recommendations for compatible products.
Reference:
http://www.youtube.com/watch?v=Rsx4hBYDesg
http://www.youtube.com/watch?v=Z2MbE0iw-Aw
http://www.edibleapple.com/microsoft-to-copy-apple-store-design-will-include-guru-bar/
Friday, 27 August 2010
Thursday, 26 August 2010
Retail Promotion
- Analysis stage, category review (with vendors), decide what to promote
- Packaging, promotion material, mailers
- Supply chain
- Display (marketing service providers could help)
Multiple departments have to work together and coordination should be good. Gartner have estimated that retailer looses about 1 to 3 % of their sales due to poor execution of promotion, from consumer point of views it is simply better service that leads to customer satisfaction and eventually repeat purchase.
Reference: Hung LeHong, research vice president on the Gartner.
Type of Stores
Mom & Pop Store:
A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. (Example: Kirana Stores)
Wet Market:
The floors and surroundings are often routinely sprayed and washed with water—to the extent of flooding it at frequent intervals—which gave it the name "wet market". (Example: Fish Market, Mutton Market and Vegetable Market/ Mandi)
Supermarket:
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket. (Example: Reliance Fresh, More and Spenser)
Hypermarkets:
In commerce, a hypermarket is a superstore which combines a supermarket and a department store. The result is a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine weekly shopping needs in one trip. (Example: Big Bazaar)
Department Store:
A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories. Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. (Example: Chrome, West Site, Shopper Stop)
Discount Store:
A discount store is a type of department store, which sells products at prices lower than those asked by traditional retail outlets. (Example: Dollar Tree, Dollar Store and Dollar Day)
Shopping Mall:
A shopping mall, shopping centre or shopping precinct is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. (Example: Harrods, High Street Phoneix)
A big-box store:
(also supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain. (Example: Wal-Mart and Target)
Reference:http://en.wikipedia.org
A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. (Example: Kirana Stores)
Wet Market:
The floors and surroundings are often routinely sprayed and washed with water—to the extent of flooding it at frequent intervals—which gave it the name "wet market". (Example: Fish Market, Mutton Market and Vegetable Market/ Mandi)
Supermarket:
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket. (Example: Reliance Fresh, More and Spenser)
Hypermarkets:
In commerce, a hypermarket is a superstore which combines a supermarket and a department store. The result is a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine weekly shopping needs in one trip. (Example: Big Bazaar)
Department Store:
A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories. Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. (Example: Chrome, West Site, Shopper Stop)
Discount Store:
A discount store is a type of department store, which sells products at prices lower than those asked by traditional retail outlets. (Example: Dollar Tree, Dollar Store and Dollar Day)
Shopping Mall:
A shopping mall, shopping centre or shopping precinct is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. (Example: Harrods, High Street Phoneix)
A big-box store:
(also supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain. (Example: Wal-Mart and Target)
Reference:http://en.wikipedia.org
Tuesday, 24 August 2010
Monday, 23 August 2010
Wednesday, 18 August 2010
Neuromarketing
Neuromarketing: science of human decisions
Human is not a thinking machine that feels, human is a feeling machine that thinks, once in a while. We are make emotional decisions then we rationalize them, there is nothing called rational decision. Emotional are not optional, emotions are basic fuel that our brain need for all decisions.
Decision is a three step process.
Step1: All the thinking is done by ‘neocortex’ but it doesn’t trigger the decision (What I think about the decision)
Step 2: ‘Middle-brain’ process all emotions related to decision (How I feel about the decision).
Step 3: 'Old brain' plays a key role in decision making, old brain responds to only 6 stimulations.
Old brain doesn’t understand words, so words are not sufficient to influence the decision. Our eyes are directly connected (optic nerve) to the ‘old brain’ and this connection is 40 times faster than ears to brain connection. So it is advisable to use more visuals to influence decisions. To influence the decision one has to go beyond words, one has to use visuals those can elicit emotions.
Neuromarketing studies: skin moisture, heart rate and eye tracking.
Neuromarketing presentation part 1: understanding the old brain and the ...
Buyology - Truth and Lies about Why We Buy
Fear sells, President Bush in 2004 had a commercial calls wolf, people hated that ads, but people voted to him, because we are hardwired to be seduce by fear. Also brand those are associated with ritual and religion are more successful.
Reference: Patrick Renvoisé
http://neuromarketing.ning.com
http://itunes.apple.com/us/podcast/neuromarketing-patrick-renvoise/id326139313?i=60799871
Human is not a thinking machine that feels, human is a feeling machine that thinks, once in a while. We are make emotional decisions then we rationalize them, there is nothing called rational decision. Emotional are not optional, emotions are basic fuel that our brain need for all decisions.
Decision is a three step process.
Step1: All the thinking is done by ‘neocortex’ but it doesn’t trigger the decision (What I think about the decision)
Step 2: ‘Middle-brain’ process all emotions related to decision (How I feel about the decision).
Step 3: 'Old brain' plays a key role in decision making, old brain responds to only 6 stimulations.
- Self-centered , my survival
- Contrast
- Tangible
- Beginning and End
- Visual
- Emotion
Old brain doesn’t understand words, so words are not sufficient to influence the decision. Our eyes are directly connected (optic nerve) to the ‘old brain’ and this connection is 40 times faster than ears to brain connection. So it is advisable to use more visuals to influence decisions. To influence the decision one has to go beyond words, one has to use visuals those can elicit emotions.
Neuromarketing studies: skin moisture, heart rate and eye tracking.
Neuromarketing presentation part 1: understanding the old brain and the ...
Buyology - Truth and Lies about Why We Buy
Fear sells, President Bush in 2004 had a commercial calls wolf, people hated that ads, but people voted to him, because we are hardwired to be seduce by fear. Also brand those are associated with ritual and religion are more successful.
Reference: Patrick Renvoisé
http://neuromarketing.ning.com
http://itunes.apple.com/us/podcast/neuromarketing-patrick-renvoise/id326139313?i=60799871
Identity
Identity is the process in which values are made realizable.
Reference: Peter Dixon, Lippincott, www.lippincott.com
http://deimos3.apple.com/WebObjects/Core.woa/Browse/neu.edu.1386784824?i=1747490057
Reference: Peter Dixon, Lippincott, www.lippincott.com
http://deimos3.apple.com/WebObjects/Core.woa/Browse/neu.edu.1386784824?i=1747490057
Tuesday, 17 August 2010
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