- Microsoft don’t put any branding (windows logo and Intel Logo) on the computers and laptops that it sells at ‘Microsoft Store’.
- Customers cans select software products using windows surface; store burns the selected software on CDs/DVDs, packs it and gives the pack to the customer in 10 minutes.
- One can have their Xbox/laptop skinned with selected image
- Employees dress in Microsoft logo colors ‘red, green, yellow and blue’.
- Every time when any customer busies anything and walks out of the store all employees clap, it is weird.
- Based on customer profile and current purchase, receipt makes recommendations for compatible products.

Reference:
http://www.youtube.com/watch?v=Rsx4hBYDesg
http://www.youtube.com/watch?v=Z2MbE0iw-Aw
http://www.edibleapple.com/microsoft-to-copy-apple-store-design-will-include-guru-bar/