On 3 and 4 September I attended Design Yatra event at Mumbai there I got to know about 'GE smart grid augmented reality' it is really a very beautiful concept. Please check following link to know more.
Human is not a thinking machine that feels, human is a feeling machine that thinks, once in a while. We are make emotional decisions then we rationalize them, there is nothing called rational decision. Emotional are not optional, emotions are basic fuel that our brain need for all decisions. Decision is a three step process.
Step1: All the thinking is done by ‘neocortex’ but it doesn’t trigger the decision (What I think about the decision)
Step 2: ‘Middle-brain’ process all emotions related to decision (How I feel about the decision).
Step 3: 'Old brain' plays a key role in decision making, old brain responds to only 6 stimulations.
Self-centered , my survival
Contrast
Tangible
Beginning and End
Visual
Emotion
Old brain doesn’t understand words, so words are not sufficient to influence the decision. Our eyes are directly connected (optic nerve) to the ‘old brain’ and this connection is 40 times faster than ears to brain connection. So it is advisable to use more visuals to influence decisions. To influence the decision one has to go beyond words, one has to use visuals those can elicit emotions.
Neuromarketing studies: skin moisture, heart rate and eye tracking.
Neuromarketing presentation part 1: understanding the old brain and the ...
Buyology - Truth and Lies about Why We Buy
Fear sells, President Bush in 2004 had a commercial calls wolf, people hated that ads, but people voted to him, because we are hardwired to be seduce by fear. Also brand those are associated with ritual and religion are more successful.
Muddle Through (something) to continue despite confusion and difficulties.
If people manage to muddle through so much, does it really matter whether they “get it”? The answer is that it matters a great deal because while muddling through may work sometimes, it tends to be inefficient and error-prone. - Steve Krug
Conformance Level: One of the following levels of conformance is met in full.
Level A: For Level A conformance (the minimum level of conformance), the Web page satisfies all the Level A Success Criteria, or a conforming alternate version is provided.
Level AA: For Level AA conformance, the Web page satisfies all the Level A and Level AA Success Criteria, or a Level AA conforming alternate version is provided.
Level AAA: For Level AAA conformance, the Web page satisfies all the Level A, Level AA and Level AAA Success Criteria, or a Level AAA conforming alternate version is provided.
Note 2: It is not recommended that Level AAA conformance be required as a general policy for entire sites because it is not possible to satisfy all Level AAA Success Criteria for some content. http://www.w3.org/TR/WCAG/
A: (1.4.1 Use of Color) Color is not used as the only visual means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.
AA:(1.4.3 Contrast (Minimum)) The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following: (Level AA)
*Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 3:1;
*Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.
*Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.
AAA:(1.4.6 Contrast (Enhanced)) The visual presentation of text and images of text has a contrast ratio of at least 7:1, except for the following: (Level AAA)
*Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 4.5:1;
*Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.
*Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.
All visual elements those are not necessary to comprehend the information, examples:
Using 3D shapes for beautification
Reflection of bars in bar chart (imitating apple styling everywhere)
Ornamental shadings, textured backgrounds
Translucent shapes for pie chart
Stylish/Calligraphic fonts
Horizontal or vertical scrollbars for chart making comparison difficult
Tufte wrote: The interior decoration of graphics generates a lot of ink that does not tell the viewer anything new. The purpose of decoration varies — to make the graphic appear more scientific and precise, to enliven the display, to give the designer an opportunity to exercise artistic skills. Regardless of its cause, it is all non-data-ink or redundant data-ink, and it is often chartjunk. http://en.wikipedia.org/wiki/Chartjunk
Make sure that you are using user’s language, use terms those your audience is familiar with
Choose the Right Delivery Method
Bar charts are best for comparison and to show trends over time.
Flowcharts are good to show process and relationship between items.
Use pie chart for percentage
Emphasize What’s Important
Layout: Top left corner for an important message, Bottom right corner does not get much attention, Horizontal UI is better that vertical
Font: use sans serif font
Colour: avoid bold primary colours, keep colour blind users in mind, pick one colour and use darker and lighter tints of it, maintain enough contrast for black and white print