Back of the Pack

Back of a pack is helpful to explain how the product is important to users/buyers and the benefits of that product. When users make a purchase decision, when they see a pack in a mall, most of the time they don’t have anybody around to explain the product benefits to them, in such a circumstances back of the pack plays an important role.

In website context, when users make purchase decision what are the pack back elements are as follows

1. rating
2. recommendations
3. reviews

I think Amazon.com is a very good example of using pack back elements in a website.