Cuil.com has magazine UI for search result, first two results are in list format and remaining results are in magazine UI.
http://www.cuil.com/info/blog/2009/03/02/rolling-out-a-new-look
Why?
Eye tracking studies show that the most of the users see only first two search results.
http://eyetools.com/research_google_eyetracking_heatmap.html
http://eyetools.com/research_google_eyetracking_heatmap.html
