Retailing Online

Not everything would be an ideal product to be sold online. We can put things in three categories
Category one: Those things that clearly could be sold online and it will do well
Category two: Those things you might try it but it might not payoff.
Category three: Those things not practical way to sell online, e.g. barbershops, ice cream shop.

Categories those have done well on online:

1. Apparel (apparel, and accessories)
2. Books, CDs and DVDs (http://www.netflix.com net flix, Amazon – mass merchandizing )
3. Computers and electronics (more computers and electronic have been sold online than physical stores – Circuit City is no more with us)
4. Flowers and gifts (http://ww32.1800flowers.com 1800 flowers online – logistic is a big dill)
5. Food and drugs (Amazon sells grocery items, it’s their less selling category, they were selling milk online, drugstore.com)
6. Health and beauty items (http://www.avon.com Avon has done better and Quixtar – Amway http://www.amway.com/en )
7. House ware and furniture
8. Office supplies (http://www.staples.com Staples a lot of companies by tones, papers and stationary online)
9. Specialty non apparel good (http://www.bluenile.com Blue Nile – it gives more information about diamond)
10. Sporting goods

Reference:
Retailing Online: Products and Services
Dr. Tony Patterson, East Tennessee State University
iTunesU: CSCI 5710- e. commerce implementation