What Consumers Want

Type of Experiences

1. Real Real: real things appear to be real.
2. Fake Fake: when fake things appear to be fake.
3. Real Fake: when real things appear to be fake. Example: Universal Studio, where one can see the realistic movie sets but behind those sets universal studio facades are visible.
4. Fake Real: it is fake but it appears to be very real. Example can be Disney Land; a fairy land that doesn’t exists.