Shopping as Childlike Exploration

"The purest example of human shopping I know of can be seen by watching a child go through life touching absolutely everything. You're watching that child shop for information, for understanding, for knowledge, for experience, for sensation. Especially for sensation, otherwise why would he have to touch or smell or taste or hear anything twice? Keep looking: Watch a dog. Watch a bird. Watch a bug. You might say the ant is searching for suitable food. I say he is shopping." – Paco Underhill, author of Why We Buy: The Science of Shopping