Designers should take a Bigger View, Consider Ecosystem and Global Strategy. It is important to study ecosystem so the interface can be seamlessly integrated with it.
He gives an example of banking system, where the bank branch, bank website, net banking, ATM, call center, mobile banking should give similar experience.
Thinking out of the box:
There are queues at ATM center, how can we reduce these queues,
- Install more ATMs
- Make more efficient, fast ATMs
- Design ATMs those recognize users and their transaction patterns, so when user arrives ATM would immediately assist him to select his wish.
